KidsCo Welcomes Leading Brand 'The Wiggles'

Family-Friendly Channel to Broadcast 'The Wiggles' across Asia Pacific/Sub-Saharan Africa Feed

London – 6th October 2008 - KidsCo, the joint venture channel owned by leading media companies NBC Universal, Cookie Jar Group and Corus Entertainment Inc. ("Corus"), has today announced that leading children's brand, ‘The Wiggles’ will launch on their Asia Pacific/Sub-Saharan African feed in November 2008.

'The Wiggles', the fab four of the toddler set, Sam Moran (Yellow), Murray Cook (Red), Jeff Fatt  (Purple), Anthony Field (Blue) along with Dorothy the Dinosaur, Captain Feathersword, Wags the Dog and Henry the Octopus have been entertaining children since 1991.  The children's entertainers have rewritten the book about how children can be entertained through song and dance and their gentle form of educational entertainment has seen them develop into one of the most popular and successful performing acts in Australia - across any age group. With sales of over 23 million DVDs and 7 million CDs worldwide, 'The Wiggles' have become a major force in the pre-school entertainment scene and are already hugely popular in key territories around the world including the US, Canada, South America and Japan.

'The Wiggles' particular brand of edutainment further enhances KidsCo's slate of gently educational and age appropriate programming.  KidsCo’s animated and live-action television series and feature-length movies have been selected from pre-eminent, independent programming suppliers including Cookie Jar, Corus’ Nelvana, Sesame Workshop and the BBC. Programming featured on the channel includes much-loved children’s favourites such as Inspector Gadget, Sabrina, Wallace & Gromit, S Club 7, Strawberry Shortcake, New Adventures of Madeline, Babar, Dennis the Menace, Franklin and Rolie Polie Olie.

Having launched just over a year ago, KidsCo has rapidly grown its international distribution and is now available in over 40 territories including Spain, Romania, Ukraine, the Middle East, Hungary, Russia, Turkey, Poland, Singapore, the Philippines, South Korea, Palau, Papua New Guinea, Thailand, Cambodia, Hong Kong and countries across sub-Saharan Africa. 

Commenting on today's announcement, Paul Robinson, Managing Director, KidsCo said: "We are delighted that The Wiggles have chosen KidsCo as their home in this key territory.  The Wiggles recognise that KidsCo is a safe and responsible environment for kids and that their brand is a perfect fit for our line-up of quality, learning-based and educational programming. We are sure that children and families in Asia Pacific and Sub-Saharan African territories will embrace the fun world of The Wiggles."

Wiggles Managing Director, Mike Conway said "The Wiggles are thrilled to be part of the Kidsco Family who share the same ideals of providing quality and educational entertainment for children.  We see this as a major step towards increasing The Wiggles brand awareness around the world.   The Asia Pacific/Sub-Saharan Africa Feed  are markets to embrace and the growth in markets broadcasting The Wiggles television series is proof that The Wiggles brand will continue to lead the way in children's entertainment for many years to come.


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06.10.2008 - 16:54 pressbot.net | 89 X